What is OTT Platform | How OTT Platform Works ? OTT is a fullform over-the-top (over-the-top), initially it was named OTT because it moves people beyond the cable.
OTT is a platform where videos are made available to the consumer through the Internet.
Nowadays, a lot of movies are not released in theaters on the OTT platform itself, you can see the same through cable which shows your cable operator, the OTT platform is the way to watch your favorite videos. Nowadays, everyone wants to use OTT service, in fact the OTT platform is quite famous for web series, documentary.
In India too, there has been an unprecedented increase in its consumer.
Which OTT app do you have?
There are lots of OTT apps running in India, such as Netflix, amazon prime, zee 5, voot, alt Balaji, mx player, Sony liv, hotstar Disney, Bigflix etc.
Of which hotstar Disney, Netflix and Amazon prime are the most popular.
The OTT platform in India was launched by Reliance Entertainment in 2008 under the name Bigflix.
There are 3 types of services of OTT platform –
Transactional Video on Demand (TVOD): – This TVOD service of OTT platform provides the facility that if customers want to watch one of their favorite television show or movie once, they can watch it by paying rent, or it Can also be purchased.
Subscription Video on Demand (SVOD): – In this SVT service of OTT platform, customers have to subscribe to it by paying some fee. This service is only for those who are fond of web series and documentaries. For example Hot Star Disney, Netflix, Amazon Prime etc.
Advertising Video on Demand (AVOD): – This is a free OTT service, advertising is present in this service. Customers have to watch the promotion in this service.
How Many OTT Platforms Populor in India
Many OTT platforms are popular in India, let’s know about them-
The most popular OTT app in India is hotstar. It has about 150 million active customers. It is a subscription based OTT platform, for which you will have to pay monthly or annual fees. Its fee is Rs 299 month or 1499 yearly. It started in 2008.
Netflix launched in India in January 2016, also a subscription-based OTT service, for which you will have to pay a minimum fee of Rs 199 monthly to enjoy it. Netflix has made a distinct identity in the world by taking OTT with its web series, one of its finest web series sacred games has made a huge dent.
Amazon Prime is a tax subscription-based OTT platform, which started in India in July 2016. Amazon Prime is launched by Amazon.
Its minimum fee is Rs 129 per month and Rs 999 annually. Amazon Prime has also created a different place among the audience due to its web series, Mirzapur, Family Man etc. are included in its best web series.
Zee 5 launched in India in February 2018 with 12 languages, also a subscription-based OTT platform, an Indian company. It had 56 million active users as of December 2019. On Zee 5 you can enjoy many web series and movies, its best web series include chintu ka birthday, ghoomketu, kaali etc.
Alt Balaji is a subscription-based Indian OTT platform, which launched on 16 April 2017. It was founded by Balaji Telfilms. It has a minimum charge of Rs 43 monthly and Rs 300 annually, and is a much cheaper platform compared to the OTT platform. Kidnapping, Bose and Cyber Squad is its best web series.
It serves for free, starting as an OTT platform in February 2019. In 2011, it was launched as a video player.
Its best videos include Mast Ram, Raktanchal, Ek Thi Begum.
Voot is a subscription-based Indian OTT platform, which launched in March 2016. It started its subscription model in 2020, named voot select.
After taking the subscription, you can watch web series and some TV shows a day before. Its minimum fee is Rs 99 per month and Rs 499 per year. Time Out, F to Fantasy, and Courtroom voot select ki are the best web series.
It made its debut in 2013 that, on Sony Live, you can see a lot of movies, web series and many serials of Sony channels.
Last year, the app completed 100 million downloads. Its minimum fee is 99 rupees a month and 499 rupees yearly.